Thursday, February 22, 2018

Class Discussion on The Medium is the Message

You will receive a handout for the class discussion. It is also available here if you want to access some of the online links.

Tuesday, February 20, 2018

The Medium is the Message...

Original photo from

Canadian Educator Marshall McLuhan (1911-1980) is well known for his idea that the "medium is the message."

In others words, the method of how something is shared with others should be the focus of study, not the actual content. The way something is delivered (the medium) affects a society just by its characteristics, not only by the message it carries.

Click here to watch the video created by Historica Canada. Also read the information provided on that site about Marshall McLuhan and his insights on how technologies affect our lives.

iPod discussion and videos. (or just videos)

Wednesday, February 14, 2018

Peer Assessments of Media Literacy Concepts Assigments

You will receive assessment handouts so you can view the assignments completed by your fellow students and provide them with helpful feedback.

Using the student blog links on the right hand side of this blog, access the other student blogs to view the Media Literacy Concepts assignments.

Complete an assessment for each assignment and also provide suggestions on how they can improve/revise the assignment before it is evaluated.

Also: Provide a substantial comment on each blog that addresses the concept that the assignment explores. Below are some suggestions you might consider using when writing your comments:

  • How did the example help you understand the concept better?
  • What important points are included in the definition of the concept?
  • Why do you think this concept is important? When could you apply it?
  • Can you connect this concept with any of your own experiences with media?
  • Have other students already made comments that you can extend on and/or provide your own insights (connections)?
Remember: You will be receiving a class participation mark for this activity based on your engagement and completion of the work (both the assessment sheets and comments on blogs).

Monday, February 12, 2018

Media Literacy Key Concepts: Assignment, Resources and Example

Assignment Details
View the details on the assignment.
And take a look at the sample below the links

Links to Resources
You may find these links helpful for your assignment. Remember, however, to also do your own search and record any sources you use so you can cite them in your assignment.


Friday, February 02, 2018

What is Media Literacy?

Media Literacy


In a blog entry on media literacy, discuss the information that you feel is important from the two videos below. You should discuss four points from the videos (i.e.: two from each) along with making connections to your own experiences with media usage, examples of your concerns with media.